What is coaching? It is a thought provoking process that involves having a conversation in a supportive environment. It is a process that is creative, and sometimes challenging, to help you to maximise your personal and professional potential. Benefits may include: Improved sense of direction and purpose Increased self awareness Improved engagement and performance More confidence and assertiveness Stronger motivation Enhanced ability to relate to and influence others Increased resourcefulness and resilience Organisational effectiveness and time management Improved ability to manage emotions such as stress The main belief in coaching is in the potential of the individual being coached to develop their own solutions and build on their own strengths.